Why You Should Post More Carousals on Instagram?
Do you have a story/progression of ideas to share? Or products, and you want to showcase them and all their unique features? Or do you just need to share step-by-step tutorials and engage your audience more interactively by scrolling multiple images within a single post? Whatsoever, use carousals! It gives you more space to convey a detailed message or series of content compared to a single image or video post. Users swipe horizontally through the content, which encourages higher engagement rates since viewers interact more with the post.
As you read this article, users can now add up to 20 photos or videos in a single carousel, providing more capacity to share your content on a dedicated theme or topic. So now, you'll be able to showcase a longer series of different-sized and aligned images, providing more capacity to share your updates, alongside video clips. Interestingly enough, you can now add music to your carousel updates. To be clear, you have been able to add music to still-image carousels for some time, but you couldn't add a track to carousels with a video component. But now, you can provide another means to put together more specific images, videos, and music packages for your I.G. posts.
That is the latest advice from Instagram chief Adam Mosseri, who has provided some logical notes on why carousels are valuable for increasing reach.
As per Mosseri:
"Why [do] carousels often get more reach than photos? Two main reasons. One, multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions are going to mean more reach on average. And two, if someone sees your carousel post but doesn't swipe, we'll often give that carousel a second chance and automatically move to that second piece of media for the viewer."
So, carousels, with multiple frames, provide more opportunities for engagement, and more engagement will equate to more reach. Pretty logical, and again, with carousels now able to include more frames, there is even more opportunity to use carousel posts to engage your audience.
This is a good tip, which no doubt many Instagram marketers are already using to their advantage. But if you are looking for another way to boost your IG presence, it may well be worth incorporating carousels into the mix, and seeing whether that helps to improve your results. As Mosseri also notes, there's no point in forcing it, but if you have the assets available, and you can come up with a plan for your carousels, it may well be worth considering.
Instagram also recently added text overlays within carousel posts, as well as a multi-format display, so you can include different image formats (e.g. portrait and square images) within a single carousel set.